Well… Can’t believe that we’re to this point in the semester already.

Here’s my evaluation of the Facebook page I managed this semester. I will continue to manage it throughout the next semester too, so hopefully I’ll be able to apply some of the things I’ve learned in hindsight this semester.

First off, the theme.  That was the first thing I tackled when I gained control of this page.  My goal was to modernize it, show the logo and give it a warmer and more inviting feel.

Original Page

Updated Page

I thought about other social networking apps I could use to further the reach of the campaign, but ultimately decided to stay with my original thought and keep Facebook as the primary online presence for this business.

I have some other graphics that I plan on using for the cover photo, but didn’t see a need to change it frequently yet. When we get closer to the end of the year there will be a larger push from the management to do more, but because they are full they were hesitant to do too much recruiting right now.

I think that the theme of this page with the bright red logo and nicely framed cover photo have done a lot to legitimize the presence of the brand I tried to create. I would have liked to see a little more variation in the cover photo (as I stated), but hope to work on that over the semester break and into next year.

My tactic of posting photos seemed to work really well in terms of engaging people.  A handful of likes came from the class, but a lot of the 25+ increase in likes came from people engaging on the photos uploaded.  I was able to get some really nice photos from a photographer the mangers commissioned to update the photos. These proved invaluable for engagement, often doubling the reach of the page.  I wanted to post some things about resident life, but to be completely honest, there wasn’t much going on the past few months. The closest I got to that tactic was posting construction progress of the new pool/hot tub area at the new complex.

Here’s a quick look at the metrics from the beginning of September until the beginning of December:

Total Page “Likes”


Days the “Likes” increased
What kind of post resonated most with my audience
Most Successful Post
All Posts Since I took over the page


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