Just this morning, I received a Facebook notification stating that “[somebody] likes that I’m attending [specific event].” This would freak my mother out. As a mothers day present last year, I bought my mom and iPad and set her up a Facebook and Instagram account. I can’t even count on two hands the amount of phone calls I’ve received from her saying things like “how do I get this off my Facebook?” or “how did this person see that post and leave a comment?” I just shrug it off and try to explain the workings of the internets and social medias like I would to my five year old nephew.
This may be the most beautiful music video I’ve ever seen… And maybe its also a good example of the law of pragnanz? I dunno. It was weird how after a while watching the song I was watching a generic face singing; and not 4,000 individual faces.
This assignment came at a great time. The day before the assignment was given to look for a website with great design, I was in the market for some new jeans. Fall is in the air, mornings and evenings are cooler and, well… I’ve put on a little bit of weight. A good friend recommended a website to go and look for good, high-quality, stylish and inexpensive jeans. I proceeded to buy a few pairs (which are being shipped to me as I’m typing this). The next day, I revisited the site to look at it from a design standpoint, as per this assignment. These guys must have been doing something right, because I dropped $60 bucks on their product without hesitating. In hindsight, a lot of that has to do with the way their design made me feel as a consumer. Let’s take a look, shall we?
The mobile version the site is also pretty great. The design is responsive, so no matter what size your browser window is, the site looks great and sizes itself appropriately. Responsiveness is key to their simplistic theme, and is executed flawlessly:
This site is extremely intuitive in its design. I know where to find anything I’m looking for immediately, and don’t need to search around at all.
As I was searching for a video that translated well between screens, my mind went back to a video I saw a few weeks ago. This song is current at the top of the iTunes charts.
Visually, it focuses a lot on her face. She is framed in a way that is comfortable and doesn’t give us the decapitated feeling, so the gestalt principle of closure is used well.
There is a great use of figure-ground relationships in this video, throughout just about every scene. When she’s singing, its a simple backdrop behind her with little distraction.
Balance is used in interesting ways in this video. Many of the shots are perfectly centered, placing the focal point directly in the middle. Most of the time you never see a shot that was center balanced followed by another center balanced shot; it shifts to an asymmetrical balance to the left or right and then back to center again in the next shot.
Watching this video on devices of 4 different screen sizes (iphone, ipad, macbook and imac), I was able to capture the exact same message and feeling because of the way it was filmed. I didn’t miss out on anything. I would argue that this video was designed to be watched mostly on a mobile platform but executed in a way that made it look great no matter if it was being watched on a 4 inch screen or 54 inch TV.
|Photo taken from blog located here|
I know I’ve been reblogging a lot of articles from mashable.com lately, but they just keep posting so much interesting stuff. We’ve talked a lot about different networks in class, and Instagram keeps popping up in conversation. It seems like it’s caught the eye of some fortune 500 companies now.
Most interesting fact? The Mayfair filter is the most successful filter in terms of interaction, followed by no filter at all.
Another interesting factoid: Incorporate anywhere from 4-11 hashtags into your posts, and try use use them in a sentence, so you don’t have a list of all your hashtags at the end of your posts.
One more interesting fact… Okay, that’s a lie. There’s a lot of interesting stuff. Take a look and read for yourself.